Using RP Wizard ™ technology
Reed Pacific Wizard™ capsules are ideal for fabric care products, with this technology being developed over the last 5 years. Wizard microcapsules are designed to attach to fabrics to allow for staged fragrance release and improve the period post wash satisfaction of the consumer.
Microencapsulated fragrance improves market share and brand equity through a dramatic increase in performance. This technology allows minor market players to take market-leading positions on the back of quality and performance. Reed Pacific is an innovator in the fragrance delivery technology and can provide complete fabric care solutions.